Conventions:
- Most videos have clips of the band performing the song, with cuts to the narrative. There are usually many cuts back and forth between the performance and narrative. Within the narrative the band member/s either portray themselves and show their own experiences or act as fictional characters.
- Usually have a narrative within the video, which the band members feature in. It has a story which sometimes links to the lyrics of the song or sometimes is more random and not necessarily based on what the lyrics have to say.
- The clothing that the bands wear is usually fashionable but not as revealing as in pop videos, and not as dull and dark as in rock videos.
- They use lots of natural lighting and colours, to simply show their song to their audience and show just how natural and ‘real’ it all is.
- The band normally are seen performing in a studio, stage and sometimes outdoors. The location is usually lit up well via ambient lighting.
Pop Rock Videos
Taylor Swift “Shake It Off”
In this video, the clothing is very fashionable and has good lighting where it isn't too dark or light. Taylor Swift however is not performing in a studio, stage or outdoors which goes against the conventions. The random story within the video has little link to the lyrics.
Avril Lavigne - "Sk8er Boi"
This video is more of the rock end of Pop Rock than Pop. It is linked to the lyrics by having a skater boy and also it is set in a skating area and there for meets the conventions that it is outdoors as well.
Cliff Richard - We Don't Talk Anymore
This video from 1979 fits the convention of performing of a stage and as it is older than the previous videos, the development of the making and editing of videos is shown. The clothing is not revealing or dull - the bright top makes Cliff Richard stand out. It illustrates the crowd enjoying his music too.
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